Flip thinking met Mondriaan

DMEXCO (Digital Marketing Expo & Conference) is ‘s werelds grootste beurs op het gebied van mondiale business en innovaties in de digitale economie. Wij bouwen al sinds 2014 voor DQ&A. Met meer dan 16 jaar ervaring helpen zij adverteerders, bureaus en uitgevers met het maken van advertentietechnologie voor hun bedrijf. Zij vragen van ons veel creativiteit, innovatie en een praktisch en opvallend eindresultaat. Bijgaand de briefing die we hebben gebruikt om tot het eindresultaat te komen:

Piet Mondrian was our starting point of creating the booth, later on, we brainstormed about the theme, we had a lot of ideas, but in the end, it’s all about the look and feel and the way of messaging, it must be short and easy to pick up. Because Mondrian was a game-changer, we thought about a title that represents his character and our DQ&A philosophy. After a lot a writing and tearing down paper we came up with the following title; “flip-thinking,” in Dutch we say: ”omdenken.” Turning around the traditional perspective, and reinvent the wheel. Our slogan says “Create your digital marketing blueprint” is a beautiful example of flip thinking; because we turn their questions into answers by creating a blueprint. We will use original quotes such as the ones by Berthold Gunster, these quotes make the public rethink, and it shows our deeper motivation.